Pringles and Pours

With bold flavors and an iconic shape, Pringles are a universally loved crisp. And yet something strange was brewing at Meijer stores where Pringles was experiencing lower sales than at other retailers. To turn things around we did a little digging and discovered a few things about Meijer shoppers: they’re focused on flavor, they really love local brands, and they were stopping at Meijer on the way home from work in the evening to pick up some beer to enjoy with friends. Breaking into the evening daypart was the big idea for Pringles. So we partnered with Founders Brewing Co. and created Pringles and Pours – perfect crisp and beverage pairings for quick-trip shoppers looking for some late-night flavor. Cheers to that.