Parents have long recognized that serving kids Kellogg’s breakfast foods and snacks helps them thrive in school by nourishing their bodies. But during back-to-school season, Kellogg’s wanted to do more by helping nourish kids’ minds as well. That’s why, for a limited time, every specially-marked box of Kellogg’s cereal, Eggo waffles, Pop-Tarts, Nutri-Grain and more could be redeemed for one Penguin Random House book. The 1 box = 1 free book Feeding Reading program allowed shoppers to choose from 125 titles across all reading levels including options that reflect cultural and ethnic diversity. With the average cost of children’s books ranging from $5 – $10 each, the offer delivered an outstanding value to parents and fostered a love of reading in their kids.