In May 2020, AT&T asked us to create an organic social media campaign to help promote the launch of HBO Max, a streaming platform that bundles all of HBO with iconic movies, TV series, and new Max Originals.
In a time when actual travel was severely limited, we tapped into everyone’s pent-up wanderlust and positioned HBO Max as a travel guide to untold stories in unvisited worlds – highlighting the wide breadth of its culture-defining content.
The insight? People may have had to stay home, but they didn’t have to stay in one place. From Atlantis to Oz, the destinations were unlimited, as we created award-winning original Travel Posters that lived across all of AT&T’s social media platforms.